a little
about ME
Life is (usually) long and complicated. I’ll make this short and simple.
I'm a graphic designer and marketing strategist specializing in branding, print design & digital marketing including social media content creation, web design, and email campaigns.
I'm a graduate of Syracuse University where I received a bachelor’s in Communication & Rhetorical Studies with a concentration in visual communication / graphic design. This emphasis on communication and storytelling has helped guide my design philosophy for years. This is proving especially helpful in the world of ever-increasing AI usage and decreasing human connection. I’m a firm believer that a human touch is essential to what we produce, and I’m happy to provide that touch in my line of work.
I have over 15 years of professional experience and I’m currently based in the Central New York area with clients across the country.
I have over a decade of experience working within the Insurance Industry—from non-profits to agencies to tech start-ups— and have a soft spot for small businesses trying to keep things local. My goals as a designer are to breathe life into ideas that will help you meet your goals, conveying the story you want to tell in a beautiful and purposeful way.
Some Things
That I Love:
Cooking. Coffee. The Adirondacks at any time of the year. Eating out. A good cocktail. Live music. People making art! Our dog Winnie. Quality time with my people. Plants indoors. Inclusivity. Being a mom - the greatest gift.
PROFESSIONAL EXPERIENCE
KAELYN WILLCOX DESIGN | SYRACUSE, NY
FREELANCE GRAPHIC DESIGN | 2011 - PRESENT
BIG I NEW YORK | DEWITT, NY
DIGITAL MARKETING SPECIALIST | 2018 - 2024
PINCKNEY HUGO GROUP | SYRACUSE, NY
JR. ART DIRECTOR | 2016 - 2018
IIABNY | DEWITT, NY
GRAPHIC DESIGN INTERN | 2015 - 2016
MAKE-A-WISH CNY | SYRACUSE, NY
GRAPHIC DESIGN INTERN | 2015 - 2016
MEDLEY MAGAZINE | SYRACUSE UNIVERSITY
GRAPHIC DESIGNER | 2015 - 2016
OCCS | SYRACUSE UNIVERSITY
GRAPHIC DESIGNER | 2014 - 2015
THE VELVET CIRCLE | FLORENCE, ITALY
GRAPHIC DESIGN & PHOTO INTERN | SUMMER 2014